In support of National Eating Disorders Awareness Week (Feb. 20-26), NOW Foundation's Love Your Body campaign is encouraging women to speak up and speak out about body image -- on camera! A unique video campaign, Let's Talk About It provides a space for women and girls to talk about struggles and success with body image.
For more than a decade, NOW Foundation's Love Your Body Campaign has been calling out the fashion, cosmetics and advertising industries for promoting unrealistic images of women. The campaign encourages women and girls to celebrate their bodies and reject the narrow beauty standards endorsed in the media.
"The airbrushed body type portrayed as ideal is naturally possessed by less than five percent of women," says NOW Foundation Education Vice President Erin Matson. "Let's talk about why it's so important to put an end to this madness with the most powerful tool we have: Our own stories."
The Let's Talk About It project is a way for YOU to help lead a spirited discussion about body image issues.
"Having overcome anorexia myself, it's deeply important to me that we do everything we can to stop other women and girls from having to go through what I did," says Matson.
If you're tired of being bombarded by retouched pictures telling you how women should look, if you're done with advertisers portraying women as objects to be consumed, if you're ready to talk back, then join us. Make a video telling the world why you're embracing the real you. Help us spread the word, and you might even be featured on the Let's Talk About It website.
"I encourage everyone to make a video and post it online," says Matson. An impressive list of activists, editors, models and actors have already signed-on and created videos. "Your voice might be the one that reaches a girl or woman who is struggling with her self-image. And together, the more videos we create, the more we become part of the solution."
YOU are the expert. YOU know what it's like to be a woman or girl in our looks-obsessed culture. So get talking!