|MTV PREMIERES NEW ATMOSPHERE VIDEO FOR 'THE LAST TO SAY' |
POIGNANT VIDEO CONFRONTS THE ISSUE OF DOMESTIC VIOLENCE
The iconic independent rap group Atmosphere releases a new video for their song "The Last To Say" off their latest album, The Family Sign. The video deals with the very serious and all too common subject of domestic violence. Victims of abuse include women, men and children, but all are affected by it's wrath. Nearly three out of four of Americans personally know someone who has been a victim of domestic violence. On average more than three women and one man are murdered by their intimate partners in this country everyday. A refreshing departure from the typical rap video, "The Last To Say" advocates positive treatment of women and focuses on the struggle many victims face - how to escape the abuse in their home so it doesn't continue to be passed down.
The video premieres on MTV in conjunction with their ACT campaign on July 13 in hopes of spreading awareness about the seriousness of this issue and help individuals understand the impact of domestic abuse on victims, families, and our communities. Of the video, MTV states it is a "powerful, poignant visual document that, like much of Atmosphere's work, is honest and unrelenting in its depiction of relational and societal issues. This is hip-hop leagues away from the carefree world of the club; it's a call to action for an all-too-common problem." Please feel free to share this video and help Atmosphere with their fight to raise awareness and encourage action to end domestic abuse.
Atmosphere has proven to be in a realm of their own, selling out huge venues and more records than anyone of their ilk. The Family Sign charted at the number two spot on Billboard charts for Independent Albums and Rap Albums, as well as 13th on the Billboard Top 200. Much like the title implies, the album focuses on the the fans, friends, and obviously the family.
"The Family Sign is the group's most song-oriented material yet." - BILLBOARD
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